The interview of Dounyae Eqtesad newspaper with Mr.Rahimi, the CEO of Debsh Tea

Debsh Sabz gostar Company, as one of the subsidiary companies of Debsh Agriculture and Industry Group with the brand name “Debsh Tea” and a background of three generations of activity in the commercial and production fields in the tea industry, is considered as one of the most capable economic enterprises at the international level.

This company started its commercial activity in 1930 as a real person and now with a registered capital of 4 thousand billion Rials, employing nearly 2 thousand manpower and producing 25 thousand tons of tea per year in an infrastructure of 45 thousand square meters in Eshtehard industrial town and it is private joint-stock company and is led by a family.

According to the CEO of Debsh Sabz Gostar Company, per capita consumption of 1.5 to 2 kilos of tea per year and a population of over 80 million people and the existence of a market demand for consumption of 120 to 160 thousand tons per year and a low share of 15% of domestic producers in this market has created a very suitable platform for investment and production in this industry.

Akbar Rahimi, in an interview with the “Duniyae Eqtesad” newspaper regarding the actions taken by this company in the field of raw material supply, said: direct procurement of tea from the best gardens of famous countries such as India, Sri Lanka and Kenya, direct monitoring of product quality by specialists at the source of supply,has maintaining the quality of products of this company .

This has been achieved through years of active presence and experience in the field of international trade and global branding.

The CEO of Debsh Sabz gostar Company also said regarding the field of transportation: This company has covered a wide network of capillary distribution in the country by using a dedicated transportation fleet consisting of 35 tractor trailers and over 250 trucks.

According to Rahimi, the warehouses under the supervision of the customs department, the high volume of commercial exchanges, transparency in economic activities and gaining trust and credibility during many years of commercial activity have made this company to benefits from the privilege of establishing warehouses that are under the authority of Iranian customs at the factory site.

The company’s dedicated containers are transported and unloaded from the port by the transport fleet directly to these dedicated warehouses that are built in compliance with all health and safety requirements. While speeding up the fulfillment of the legal requirements for clearance of goods and reducing related costs, this order ensures that the quality of the goods will not be affected by the way they are unloaded and stored.

Mr.Rahimi emphasized: Debsh Sabz gostar Company is one of the largest tea production, processing and packaging companies in the world, which is equipped with its own printing press. This ability has enabled the company to offer its products to domestic and foreign consumers with world class quality packages and special designs.

He also said about the activity of Debsh Sabz gostar company in the field of cultivation and harvesting: this company has succeeded in setting up the largest tea factory in Amlesh region in the middle of 2018, located in one of the best green tea leaf harvesting areas in the north of the country.

He stated that the purpose of this action is to closely monitor and control the processes of cultivation, harvesting and drying of green tea leaves and added: quality is not accidental and requires strict monitoring and control of all processes and activities in this field, and only then It is possible to ensure the continuity of maintaining the quality of products while controlling costs and reducing the total price.

Iranian product with global quality, Rahimi continued by referring to the use of modern technologies in the production of these products and announced: Since tea is the first drink in the consumption basket of every Iranian household, it is important to pay attention to the quantity, quality and price of this strategic product.

With updating the production lines and using the equipment and Transfer of modern technologies of the world it is possible to achieving the productional and trade goals of the organization while gaining economic justifaction.

He also announced: in this regard, this company  has been able by the studies and field research and effective presence in global markets and monitoring the latest technologies in this industry with a special sensitivity  to choose the equipment from the best and most efficient brands of the world like Hidelberg and teapack from Germany, and use it in its production lines.

This company has received international certificates from DAS and QSCER companies; Also, this company has the honor of being a member of the “Specialized Business Development Committee of the UNESCO-Iran National Commission” in its resume.

He also said: due to the low share of domestic producers compared to the demand of the consumer market, while tea import is effective in maintaining the price balance, due to the geographical and strategic location of the country, there is a production-commercial opportunity for exporting to CIS countries. It will bring that you can benefit from its social, economic and political advantages.

Solutions to remove production inhibiting factors:

Rahimi further stated: Creating economic balance through the supply and demand mechanism and engineering the price of productions – especially strategic ones such as tea, which is one of the basic items of the household basket – will affect the market price balance and provide a platform for profit seekers. He also said: Any stress on the food industry has an immediate effect on reducing the items in the consumer’s food basket, and their secondary effect can be seen in creating laxity in the industry and being in the decline range of the organization’s lifespan curve.